Branding & Digital Redesign
Mind Institute
Understanding the target group
To align Mind Institute's digital presence with user needs, the process began with qualitative and quantitative user research. I deployed user surveys, mapped detailed customer profiles, and customer journeys to pinpoint psychological barriers, friction points, and accessibility requirements for the target audience.
Concept, prototyping & interface design
Translating research insights into solutions, I led the digital transformation and brand revitalization. This involved establishing an empathetic, accessible design system and building high-fidelity interactive prototypes focused on seamless navigation, cognitive load reduction, and user trust.
Concept validation & usability testing
Design decisions were continuously validated through structured user testing. By putting the interactive prototypes in front of the target group, I iteratively refined layouts, micro-interactions, and visual messaging to secure optimal usability and value-alignment.
A validated identity
A cohesive brand and digital surface — calm, accessible and trusted — validated through repeated rounds of usability testing with the target audience.
Final high-fidelity mobile surface — Mind Institute.